(c) Saifuddin Ismailji, Founder: e-Travelers Club travel-Lifestyle update
Under the visionary leadership of Thailand Convention, Exhibition Center (TCEB), Bangkok, Thailand has become the hub of ASEAN MICE destination and with the dynamic brand campaign launched last year: Thailand-REDEFNE Your Business Event, TCEB anticipate Thailand to rise as Asia’s leading MICE destination. Recently, TCEB supported mega event (International Dragon Award Congress at IMPACT, August 2019) bringing 7,500 delegates, which generated revenue of up to THB640 million (USD20.7 million) over the four-day event. The country also hold high profile international lifestyle, travel, industrial, IT events annually at the main 5 exhibition centers in Bangkok, including the world bran venues at 5 MICE Cities (Bangkok, Chiang Mai, Khon Kaen, Pattaya City and Phuket).
The 6th Edition of #BEYONDBEAUTYASEAN #BANGKOK (BBAB), organized by Informa (www.informamarkets.com) and supported by TCEB held at IMPACT Arena Bangkok (www.impact.co.th), was formally opened by the royal delegate of Princess Chulabhorn, the Princess Srisavangavadhana is a princess of Thailand, the youngest daughter of King Bhumibol Adulyadej and Queen Sirikit.
The international event which has become the #1Health and Beauty product exhibition in the region attracts exhibitors including from China (including territory Taiwan and Hong Kong), Korea, Japan, Thailand and also from Europe and the Mid-East – attracted about 700 exhibitors and more than 12,000 trade visitors. (https://www.thailandexhibition.com/TradeShow-2019/16772)
The Show features Beauty & Cosmetics, Hair & Nail, Herbal & Health, OEM & Packaging, Aesthetics & Dermatology and Spa & Wellness, Supply Chain Sector, Raw materials, packaging materials, packaging machinery and OEM.
The Industry Forum is held on stage to discuss trends in the industry. Match & Meet at the lounge helps exhibitor to pre-arrange B2B meetings with buyers during the show days. It is expected that the lounge will cater a Media Center – a small section for international media to meet and conduct interview with the organizer, select exhibitors and buyers.
ASEAN’s beauty and cosmetic industry is led by Thailand and ranks third in Asia after Japan and South Korea. Thailand is the Nr.1 OEM manufacturer for international cosmetics brands.
According to the Thai Cosmetic Cluster, there are more than 762 cosmetics manufacturing plants in Thailand. Thailand exhibited a wide range of trend setting natural and organic facial, body and hair beauty products, face mask, collagen beverage and detox tea manufacturers – one even displayed cat-bathing gel (Nectaris), also newly opened spa, packaging, OEM companies including and supply chain:
S.Kudos Co. Ltd making beauty products like massage oil, virgin coconut oil, soap, bath salt, body scrub using100% natural health giving ingredients. A single application of it’s Massage Oil Gold (essential ingredients oryaza sativa bran oil, mineral oil, sun gold sparkle. Skudos007@gmail.com. VS Chem introduced Plyfah nourishing moisturizing Coco (nut) Water and its edible gel natural green tea and calcium is popular at 7/11 (vschem.com).
Thai Cream (https://www.thaicream.com); BLISS Silk Cocoons & Rice Massage Oil; Wild Dorf-a certified organic product company displayed its Best seller Moisture Surge White Serum (Licorice Root & Chamomile extract www.wilddorf.com)
Repeat exhibitor Giffarine is an established Thai brand with its Pattrena.com brand dietary supplement, natural ginger soap, pomegranate lip balm and a range of beauty products.
Innocentrade will be introducing new product and had its best seller Facial Gold Essence on the shelf (innocenshop.com). Liu Mei Bio Herbs gold mahad lakooch soap ad ginger balm; Sense Thai Spa Rose Hair Serum; EnzoThailand facial products; USDA introduced its new product La Poon organic Black Ginger Bodywash and soap (apsoap.com); FCT Herb (Champaka Massage oil fctherb.co.th).
Natural soap manufacturers export to international markets. One of Thailand’s top brand, Asantee natural beauty products and soap has its major export to African countries and also to Asia and Mid-East. Its newest product is Mangosteen Soap along with its other top selling fruit and herbal soaps (asantee.com). Tai Tier is also a regular exhibitor at BBAB and its natural hand- made fruity soap products is exported all over Asia (taitier.com). Other leading natural soap making companies at the BBAB included Siam Plethor (OEM available with best selling herbal soap and foot powder); Auriza (aurizathailand.com); Rus natural oil soap – a Asian Heritage handmade soap; PKS (kaicosmetic.com); Siam-Asian Soap (halal, OEM and other soap range).
Skin healing floral and fruit Face Mask are ever popular beauty consumer products.
Amarit (amaritgroup.co.th) showcased it newest natural ingredient face mask “Coconut-orchid” and “lemon grass-star fruit” with its popular mango-tamarind product. NBC (OEM) milk based rose mask and Organico Group face mask made of real honey were displayed as best sellers.
Companies with beauty and health giving product included PPT Plus Co. (colly collagen.com); Lovita fat burning capsules/TEATOX (fb/lovitainternational).
A.D.S. Packaging lab is a cosmetic packaging and designing factory and OEM, ODM consultant for brand products (email@example.com). Kovic (kovic.co.th) displayed a range of products that is made on order including soap, collagen, natural dietary supplement (Hi-Balanz Jiaogulan Extract for diabetis control).
China and Korea occupied larger space at the exhibition. Yafeila (China) exhibited its new product: Brazil’s Hair Straightener; Yick Hsiun displayed easy to apply eye liner pen (yhsiun-packing.com.cn).
Product from Palestine: Pai Thai Olive Tree with high quality virgin olive oil produced introduced its natural OliveOil Soap. (olivestonepress.com). From Japan, T.A.M.A Company (Tokyo) demonstrated its natural, luxurious tea with pearl powder made from Akoya Pearls farmed in Uwajima, blended with Misugi green tea grown in Mie Perfecture.
After six successful editions of Beyond Beauty ASEAN and five editions of ASEAN Beauty, the new alliance under among BolognaFiere, Informa Markets and China Beauty Expo will enrich the event by bringing new projects and business opportunities in the S.E.Asia.
Cosmoprof CBE ASEAN will represent the 5th Destination of the Cosmoprof network, a 360 degree worldwide platform for the international beauty community with shows in Bologna, Las Vegas, Hong Kong and Mumbai – altogether involve over 500,000 professionals and 10,000 exhibitors from all over the world. China Beauty Expo is today the leading trade show in mainland China for the beauty Industry.
Cosmoprof (17-19 September, 2020) is to be held at IMPACT Exhibition Center, Hall 9-12 covering floor area of 25,000 sqm. to exhibit Branded Finished Products and Supply Chain. With an expected number of more than 800 exhibitors from around the world, the event would gather about 15,000 visitors. The show is supported by TCEB and other BBAB partners including the media. www.cosmoprofcbsasean.com Register@ www.beyondbeautyasean.com/en